KEY FIGURES

Daily

91% of Belgians empty their letterbox every day.

Surprising

70% are still curious to find out what's in their box.

Visible

Only 4 direct mail pieces per person per week:
you stand out.

Attentive

87% of Direct mail is read.


Activating

23% of direct mail generates a direct or indirect response.

Complementary

53% of social media Heavy Users went on the web
after receiving DM.
Heavy users = +1/week.

Preferred

with a 32% score, DM is the preferred channel for receiving information from brands.