Define the criteria

  1. Choose the sector universe that interests you. By default, no sectors are selected.
  2. Select the reference universe for gender, language or the concept of purchase decision maker.
  3. Select other consumer profile criteria to refine the results (region, social classes, etc.)

See the results

As soon as the target is defined, the results will be displayed in a graph that shows both aggregate and detailed results.

Extract the numbers and use them

Once your target is defined and your results generated, you’ll have several options: you can print them to add to a file, send them to a colleague, export them for use in a PowerPoint presentation, etc.

We also provide a result for the impact of direct mail for each set of criteria: again, both aggregate and detailed results are displayed.